"BE SHARP is a terrific resource for answering that important request "Tell me about yourself." Mina Brown and Paula Asinof provide the definitive approach so you, as a professional, will be prepared for job interviews, career discussions, internal networking, dinner parties, and all those other events that build your career and enrich your life. It is a great read and could potentially change your life."

"Lots of authors are advising people to create their "brand," but few give you detailed advice on how to approach the task. Here is the book that will help you get the ROI you want from your networking and self-marketing activities.
BE SHARP gives you both the "why" and the "how" behind creating impactful personal introduction statements, bios, and websites. As experienced executive coaches, the authors also realize the value of producing a personal statement as a means to help you define your professional identity and "market" the identity you want others to recognize."

"Reading this book was like having a great conversation with Mina and Paula. It made me want to put the book down and take action immediately."

"In BE SHARP, the authors have given us the most inventive tools I have seen to create the personal marketing materials we need in all aspects of business. The uniquely effective and efficient process takes you on a personal journey in which you will rediscover and reconnect to your most valuable talents and skills. In a few short hours, I was able to communicate my value to the marketplace with authenticity and enthusiasm."

"The book is brilliant and concisely written with succinct information relaying information in a readable fashion with interesting examples. The authors’ ability to guide structured thinking translates beautifully to capturing the essence of an individual’s talents into a superb bio geared for the right market."

"As someone who has been coaching and counseling executives and professionals for twenty years, I am overjoyed to recommend this very practical and relevant book! It is truly the first book I have ever come across devoted to the critical skill of presenting oneself crisply, positively and memorably, both verbally and in writing. BE SHARP should be on every career counselor's bookshelf and ought to be required reading for anyone interested in career advancement, whether in transition, aiming for a promotion or eager to make that next sale."

"In BE SHARP, Paula Asinof and Mina Brown give you the complete turnkey solution to the crucial challenge of creating powerful, positive first impressions. In the lightning-fast pace of today's business, that first impression is quite often your one and only opening to ignite winning relationships and to seize prized opportunities. Yet, the secrets to creating and delivering dynamic personal introductions have never been adequately taught - until NOW! This clear and powerful book will do more than skyrocket your career. It will elevate your confidence and peace of mind in those crucial moments that make the biggest difference in your life."

"BE SHARP is a great hands-on workbook. It is an excellent resource for young professionals and mid-level executives. In particular, it would valuable to those who have been in a single company for a number of years or those who are haven't navigated the job search market recently."

"BE SHARP turns a daunting task into an easy to follow, step-by-step process that results in a clear, concise introduction for a powerful first impression."

"I’ve never seen anything like this all in one in place. This is really good! BE SHARP offers a concise formula to help any professional powerfully and appropriately let the world know who they are and what they bring to the table in a variety of different circumstances. If you are looking for a leg up on the competition - this could be it."