FOR IMMEDIATE RELEASE

Media Contacts:

Paula Asinof - 214-526-8690 - pasinof@asinof.com
Mina Brown - 972-733-9963 - minabrown@positivecoach.com

CREATE POWERFUL FIRST IMPRESSIONS AND LASTING PERSONAL BRANDS

Dallas, Texas (December 1, 2008) - Authors Paula Asinof and Mina Brown have just released a new book aimed at helping anyone respond to "Tell me about yourself" with professional polish and pizzazz. From college graduates to senior executives, readers who follow its guidelines will have an engaging, memorable "elevator pitch", a well thought out introduction for customer meetings, networking events, or interviews, and confidence to introduce themselves anytime anywhere. They will also be able to create an impressive, high-impact bio that gets real results and the know-how to adapt it to any situation. "It is a great read and could potentially change your life," says Susan Bixler, a widely recognized authority on business communication and leadership and author of 5 Steps to Professional Presence.

This easy to read, turnkey solution to the crucial challenge of creating powerful, positive first impressions, is now available all in one place. The book offers a concise formula for helping professionals let the world know who they are and what they bring to the table in a variety of circumstances. The book provides both the "why" and the "how" in defining a professional identity and communicating it clearly. Having a solid introduction and foundation bio are important for job search, business proposals, websites, board bios, service business bios, and public speaking, to name a few. The book also deals with cyberspace presence, so important in today’s world of electronic communication.

According to Mark Schor, SVP, Executive Services, Right Management, "It is truly the first book I have every come across devoted to the critical skill of presenting oneself crisply, positively, and memorably. BE SHARP should be on every career counselor’s bookshelf and ought to be required reading for anyone interested in career advancement, whether in transition or aiming for a promotion."

The book is available at www.BeSharpBook.com or may be ordered from Amazon.

About Paula Asinof
Paula Asinof, a career management executive and resume expert, is a catalyst for accelerating careers. She helps successful executives move up or move on. Her background includes executive search, executive coaching, career services, and senior corporate positions in Information Technology and Finance. She is a Certified NLP Coach, Certified NLP Practitioner, and ICF member. She holds a BA from Washington University, an MA from Columbia University, and an MBA from The Wharton School. She can be reached at www.yellowbrickpath.com.

About Mina Brown
Mina Brown is an experienced executive coach, career consultant, and public speaker. She was both a CFO and Operations executive of a large public company and has recently founded two successful start-ups. She is the National Career Transitions Coach for 6FigureJobs.com. Mina is a Certified NLP Coach, a member of ICF, CoachVille, and founding member of IAC. She is a CPA and holds a BBA from Eastern Kentucky University and an MBA from Vanderbilt University. She can be reached at www.positivecoach.com or www.turnkeycoachingsolutions.com.